Ikea, the swedish home furniture company, has come up with a plan to help India in their air pollution battle. India will no longer need to burn waste, as during the month of November 2018, the company announced that India's agricultural waste will be bought by Ikea in order to turn make new products. The new sustaintable campaign was quick to be launched and is going to be based in India. The "Better Air Now" campaign aims to collect rice straws, which are seriously polluting India's air and turn them into Ikea products.
The project is to be based in 3 badly polluted suffering cities of Northern India being, New Delhi, Gurgaon and, Faridabad. However Ikea plan to make this a long term objective and Ikea says, that it is to "expand the initiative to other areas of the country and to create a model for how to reduce air pollution in other mega cities of the world.” The company is therefore testing the "Better Air Now" campaign in these 3 cities as a test in order to improve the air quality in other major cities.
Different products are currently being experimented with to be made out of the straw and the first prototype will be ready by the end of 2018. Decorative objects could made out of paper-like material from the rice straw. Although the first prototypes are to be ready by the end of 2018, it is likely that the products will be set for selling in India during 2019-2020 before offering them to other markets.
In aid of protecting the planet, Ikea aren't only aiming to become more sutainable through their furniture as during the summer they announced that single-use plastics would be stopped being sold and plant-based food options would be added. Dairy-free soft serve ice-cream is also planning to begin being offered, while already being available in Malaysian stores.
Different products are currently being experimented with to be made out of the straw and the first prototype will be ready by the end of 2018. Decorative objects could made out of paper-like material from the rice straw. Although the first prototypes are to be ready by the end of 2018, it is likely that the products will be set for selling in India during 2019-2020 before offering them to other markets.
In aid of protecting the planet, Ikea aren't only aiming to become more sutainable through their furniture as during the summer they announced that single-use plastics would be stopped being sold and plant-based food options would be added. Dairy-free soft serve ice-cream is also planning to begin being offered, while already being available in Malaysian stores.
No comments:
Post a Comment